LST - Unlocked

Lock, Stock and Trade in news
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http://www.coolavenues.com/bschools/080804/spjimr-trade-1.php

SPJIMR wins TATA Crucible 08 (Indore Leg)

SPJIMR family extends heartiest congratulations to Siddharth Natrajan and Vijay Pillai (PGDM particpants) for winning the Indore Leg of the TATA Cruible 08!

Visit http://www.tatacrucible.com/campus/report2008/indore.html for more details.

SMIA Hits The Nail On The Head!

The marketing discipline has always been more art than science; corporations have spent untold billions on marketing without any exact way to determine how much the resulting 'Brand Equity' or 'Consumer Awareness' contributes to their bottom line. With this in mind, SPJIMR organized the Marketing Effectiveness Conclave to showcase real life instances where marketing initiatives have helped enhance marketing effectiveness.

The event also hosted the SP Jain Marketing Impact Awards, a competition in which companies presented their best marketing initiatives – which were judged for the return on marketing investment. The finalists for this year were Ginger Hotels, Motorola, Marico and the first international entry of Pentland. At the ringing of the final bell Marico was declared the winner for its advanced IT based Sales Information System with Motorola as the runner up for the impact of their marketing initiatives.

The keynote address was given by Mr. S. Sivakumar, Chief Executive of ITC agro-business. The brain behind the award winning e-Choupal model talked about the evolution of marketing thinking with special regards to the social marketing network in rural India and how firms can make a fortune at the bottom of the pyramid.

The event included a panel discussion of industry experts, discussing how to make marketing accountable to the business. The discussion ranged from the limitations of quantitative metrics in marketing to Brand Equity and how to effectively leverage its benefits for business. Prof. Atish Chattopadhay commented, “A data driven basis for making broad, strategic marketing trade-offs are yet to be established. This event aims to create awareness about the fact that the trade-offs were made on the basis of projected financial impact and long-term sustainability of the organizations."

Lock Stock Trade 2008: The biggest IPO this side of Dalal Street!

SPJIMR in close association with the National Entrepreneurship Network (NEN) organized Lock Stock Trade (LST) on 19th January, 2008. LST aims to provide students with guidance from entrepreneurs and venture capitalists on how to anticipate business risks and work within limited resources. LST is a unique event due to a trinity of factors - The Mock IPO simulation concept, the real life investable businesses and the Business Analysts from the MBA program.

LST 2008 attracted global participation from reputed international Business Schools like Thammasat University, Thailand and S.P. Jain Centre of Management, Dubai. The keynote speaker was Captain G.R. Gopinath, Executive Chairman, Deccan Aviation. The business ideas presented at LST have always carried a social touch to them. The relevance of this sensitivity was seconded by Capt. Gopinath himself. “Businesses in India today have to obviously be profitable and scalable. But additionally they must also be inclusive – both demographically and geographically. This is why I did not build just a “Bombay-Delhi” airline. India lives in its small towns and villages.”

The event is a step forward in building responsible leaders and visionaries to change the development landscape of India through entrepreneurial ventures.

SPJIMR team finishes Runners-up at TBLA

The finals of TBLA ’08, held recently at the Taj Hotel (Mumbai) saw the team from SPJIMR performing exceptionally well. ‘Team Sanchar’, consisting of Ashish Upadhyay, Raghava Attinuru, Sunrita Bhowmik and Swagata Basak from the PGDM programme won the First Runners Up award at this event.

TBLA ’08 witnessed about 230 registrations from the top 7 Business Schools in India, which TAS visits for placements. Fifty-six entries made it to the campus defence round. The SPJIMR round witnessed a record high of 14 entries at this stage. The top team from each campus made it to the final round, where the SPJIMR team eventually finished second.

The judges for TBLA presentations were Mr. Allen Rosling and Mr. Ishat Hossain, Executive Directors of Tata Sons. For finishing runners-up, ‘Team Sanchar’ received a cash award of Rs. 50,000 and a bunch-load of goodies from the Tata Group Chairman, Mr. Ratan Tata.

When asked to comment on their exceptional performance, the team members expressed their unanimous thanks to all their well wishers from the institute for helping them achieve this feat. Special mention was made of Prof. Jiban Mukhopadhyay (Professor, Economics Department) for guiding the team throughout and being a personal witness to their glory. Once again, congratulations to the winning team and wishing them all the best for their future.

Another Feather in our Cap

Deepak Bhaskaran and Shiv Vipin SV emerged as the Second Runners-up at the Grand Master Competition organized by The Economic Times (West Zone). The event included an online game, a case study presentation and a quiz by quizmaster Derek'O'Brian. (20-12-2007)

Kaavya B and Kulpreet Kaur won the 2nd place in a marketing paper writing contest at DRiSHTANT 2007-08 by IIML. Their topic was ‘Management in Indian Retail Arena.’

Congratulations to the winners!

We also acknowledge the commendable achievement of Abhijit Petkar, Jagnoor Singh and Mohit Agarwal in Loreal E-Start. Their team is one of the 1300 teams shortlisted for the second round of this online marketing simulation game from 40000 teams across 110 nations. Wish you all the very best for the next round!

(Data compiled by CultCom)

Boom Shankar Creates Histroy

Boom Shankar, SPJIMR’S first in-house band comprising of 1st and 2nd year PGDM students created history on the 15th of December 2007. With an astounding performance that blew away all competition, Boom Shanker won the first place at SCMHRD’s ‘Launchpad – The battle of bands’. Along with a trophy and gift vouchers worth Rs.10K, the band earned a direct entry into Channel [V]’s Launchpad ’08, one of India’s top competitions for national rock bands.

The members of Boom Shankar include – Aniruddha Kundu (Lead Guitar), Nitin Sharma (Rhythm Guitar, Vocals), Sameer Walzade (Bass Guitar, Vocals) and Yudhishthir SJB Rana (Drums). The performance of the band deserves special mention in light of the fact that it was formed a week prior to the event. When asked to comment on their stunning performance, the band members credited their hard work and the support of fellow PGDM participants for their success. Special mention was also made of Mrs. Varsha Parab, who helped the band members in procuring instruments at short notice and backed them in their efforts.

Wishing Boom Shanker all the very best for days ahead and hoping they make us even prouder by emerging as the country’s top rock band, a few months from now.

Hall of Fame

This one goes out to all the SPites who made it big at various B-school events! Heartiest congratulations to all the winners for staging such exemplary performances and making us all proud! Wish you all the very best in your future endeavours and may you scale even greater heights.

(14-07-2007)
Deepak Bhaskaran and Arvind Iyer bagged the 2nd prize in the National Case Study conducted by BMC wherein they developed an implementable strategy for Slum Sanitation.

(22-09-2007)
Varsha Krishnan won Synopsis - paper presentation competition held by FMS Delhi. Her paper was on e-retailing illustrating future growth opportunities for non-profit organizations.

The quizzing wizards Vijay Pillai and Siddharth Natarajan won 2nd prize at both the Electron Quiz organized by NTPC and Prashnavali organized by IIT SJMSOM on the 10th and 28th of October 2007 respectively.

(12-10-2007)
Piyush Tandon and Rohan Sehgal bagged the second prize at IMT, Ghaziabad in the event Shih which was a paper presentation competition on International Business with emphasis on mergers and acquisitions.

(14-10-2007)
Nilay Chandra and Arpit Dhariwal won the Marketing Colesium event organized by IMT Ghaziabad. The contestants were asked to launch a product in a foreign country and make story board and print ads for the same.

(28-10-2007)
Taru Gupta and Shilpa Kendre were the 1st runners-up in women’s doubles Badminton Tournament held by NITIE.

(03-11-2007)
Ravindra Goyal and Tarun Pal emerged as the winners of Lucratif – Xpressions held by XIMB where they designed a portfolio a Mutual Fund focussing on SEZ companies and presented the valuation of five companies.

(03-11-2007)
Rohit Kedia and Suraj Damani were the 1st runners-up of SRIJAN – a competition that required valuation of a target private bank in a takeover, held by NITIE

(04-11-2007)
Nischal Shah and Aditya Srivastava designed a road map for entry of a KPO catering to global clients into India and won NITIE’s Prerna Stratagem.

(23-11-207)
Jagnoor Singh won the 2nd prize in Sans Peril event at MDI Gurgaon which was a core marketing event that involved STP for a mobile hand set in the Indian market, suggesting features, pricing, branding followed by the launch strategy through distribution channels.

(25-11-2007)
Abhijit Petkar, Mohit Agarwal, Pawan Badgujar and Suchita Sanghi won the 3rd prize at Opulence a case study competition on Supply Chain Management organized by IIMA.

(29-11-2007)
Jagnoor Singh and Deepak Bhaskaran bagged the 2nd prize in the Global Forum held by ICFAI Mumbai. The event was a discussion on the emergence of the BRIC nations where Jagnoor and Deepak represented Brazil.


For exhibiting commendable spirit and putting in hard work, we would like to have a special mention of those who just missed the mark.

(11-10-2007)
Pavan Badgujar secured the 8th position in IIMB’s Bullz Eye stock market simulation game.

(27-10-2007)
Swapnil Walunj, Abhishek Singh Yadav, Sandeep Verma, Sriram Sandipudi, Bhaskaran and Ankit Rawal secured the 16th position in IIMA’s Confluence –Mousetrap, a strategy game.

(27-10-2007)
Anindya Gupta and Deepak Bhaskaran were among the top 3 national teams in Jantar Mantar – IT for SMEs, an event hosted by IIT Bombay.

(12-11-2007)
Saravanan, Rahul M, Ateet Bansal, Pratyusha Pallavi, Kulpreet Kaur and Charan Puneet Singh were among the final 4 teams at Vista’07, Tata Board Room Wars- a strategy game about starting a car company in Europe , after having successfully competed against teams from some of the other reputed schools.

(24-11-2007)
Ashwini Jain, Prachi Phadnis, Pratyusha Pallavi and Sridevi Chavali were evaluated 4th in IIMA’s Confluence 2007 Master Plan – a business plan competition.

Passing thought: "The rung of a ladder was never meant to rest upon, but only to hold a man's foot long enough to enable him to put the other one somewhat higher"- Thomas Henry Huxley

Data collated by Cult Com'07

The latest buzz on Inter B-School Events

We wish the following teams all the best for their upcoming events:

Confluence 2007 - Tata Globalization Challenge (IIMA) 25th Nov. 2007

Suneet Surana PGDM 2007-09

Smiti Murarka PGDM 2007-09

Priyanka Gupta PGDM 2006-08

Sumit Gandhi PGDSM-MIT04

Srinivas Davuluri PGDM 2007-09

Intaglio Swiss Knife (IIMC) 4th - 6th Jan. 2008

Diksha Mangla PGDM 2007-09

Manav Mahajan PGDM 2007-09

Abhijit Kishor Petkar PGDM 2007-09

Tarun Pal PGDM 2007-09

Ashish Rampuria PGDM 2007-09

Shubham Arora PGDSM-MIT04


Imperium Marquity - Sans Peril (MDI Gurgaon) 24th – 26th Nov. 2007

Jagnoor Singh PGDM 2007-09


We also take this opportunity to congratulate Shiddharth Natrarajan, Vijay Pillai, Jackson Rajan and Amrita Ramanathan from PGDM 2007-09 for having secured the 2nd position in the Western Region Round of Electron Quiz by NPC held on 10th October 2007. Wish you guys all the very best for the National Round.

Hearty congratulations to Pratyusha Pallavi, Charan Puneet Singh, Sarvanan R, Kulpreet Kaur, Ateet Bansal and Rahul M from PGDM 2007-09 for having stood 4th (among 9 other qualifying teams from top B-schools in India) at the Tata Board Room event organized by IIMB from 12th-14th October 2007.

Looking forward to the upcoming events while SPites gear up to bring more laurels home!