It had been a tough life out there. The only whiff of hope was the care she was receiving from everyone around. She felt indebted to the women of the village for the love they were showering on her team. But still nothing could keep them going in that scorching heat and raising temperature. It was getting intolerable with every passing day with hell breaking loose during noon, when the fan refused to move an inch.
Today, like every other day, the team woke up early to visit one of the colonies for the awareness programme. They took hold of their sun glasses, a thin white scarf to cover themselves, a few bottles of cold water, their promotional kit and set out on foot since there was no other mode of transport to reach there. On the way, she even made a call to one of the schools which they had to visit and scheduled an appointment with a doctor to educate the kids about menstrual hygiene..
As soon as they reached the colony, they waited for a few minutes for the women to settle down. She started with her sermon about women health, moved on to menstrual hygiene, usage of sanitary napkins, etc. As always, the women refused to discuss and ask questions despite repeated requests from her. When she stopped, her friend took over to demonstrate the simplicity of usage and promote the brand. While her friend spoke, she made a quick scan of the audience present there. A young girl caught her attention. The girl’s eyes were fixed on her and refused to stray despite her stare. She gazed at the teenager’s eyes, dull brown with darker orbital rings, yellow streaks radiating from the lens, like the sun rays she would draw when she was a kid. There was something intriguing about her gaze. There was hope of a better tomorrow and all those hopes were pinned against her. She got deeper into those eyes and it seemed like she was looking at her younger self. The image was begging to free her from the discomfort she had to go through during her teen years.
She recollected her days as a teenager where she had to go through a lot of embarrassment and discomfort due to the usage of not just clothes during those days but also the myths and taboos associated with the topic. At that moment she found it so fulfilling to be working towards a cause which can bring smiles to millions of rural women who still follow traditional practices during those days.
“Do you have anything to add partner?”, her friend turned to her. “Y..Y..Yes”, she said recovering. “Let’s vow today to help make every woman’s journey more comfortable. After all it’s a woman who can feel for another woman”. There was silence for a few seconds. Maybe it was too profound to be understood. But then, the women started smiling, nodding and clapping, as though they have got a new lease of life. The young girl had a smile too.
The experiences narrated here is that of my team which worked on providing low cost menstrual hygiene to rural women. It’s a shame that despite all the talks given on women empowerment only 7% of women in India use sanitary napkins and close to 93% of Indian women use unhygienic means for menstrual protection. 14% of Indian women suffer from urinary tract infections and 2% even use ash and sand during menstruation. We can reduce these numbers by just spreading the word. All we have to do is to encourage women to discuss the issue openly. On a lighter note, women should ask for a sanitary napkin as confidently as a guy asks for a shaving razor
-Nagashree Natarajan
PGDM 2008-10
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