SBU Marketing organizes workshop on 'Branding'

SBU Marketing arranged for a two day workshop on ‘Branding’ for the future marketer on the 23rd and 24th of November 2007. The workshop was conducted by Mr. Anand Halve, alumnus of IIMA and founder of the Chlorophyll brand & communications consultancy, Mumbai. The workshop talked about the nuances of branding, giving the participants a preview into how branding is done for various products ranging from eggs to newspapers. It gave them an opportunity to put on their creative hats and act as brand managers for specific products. The participants were divided into teams and each team was given the task of coming up with creatives for a specific product.

Mr. Halve has been in the thick of the advertising world for over 28 years now. He has extensive experience in advertising and research for advertising, having worked in Research and Account Management at major advertising agencies including Lintas, Rediffusion and Enterprise, before Chlorophyll. He has presented research papers on Communication topics at MRSI (Marketing Research Society of India) and is a regular visiting faculty at MICA (Mudra Institute of Communications, Ahmedabad), and IIMA (Indian Institute of Management, Ahmedabad). He has also authored a popular book ‘Planning for Power Advertising’, in the year 2005.

Mr. Halve critiqued the presentations and shared his views on them, making it a tremendous learning experience for the presenters. The workshop saw a huge turnout and was appreciated by one and all. Mr. Halve with his wittiness and good sense of humour, kept the participants in splits whilst recounting his experiences in the advertising world, spanning almost 25 years.

The latest buzz on Inter B-School Events

We wish the following teams all the best for their upcoming events:

Confluence 2007 - Tata Globalization Challenge (IIMA) 25th Nov. 2007

Suneet Surana PGDM 2007-09

Smiti Murarka PGDM 2007-09

Priyanka Gupta PGDM 2006-08

Sumit Gandhi PGDSM-MIT04

Srinivas Davuluri PGDM 2007-09

Intaglio Swiss Knife (IIMC) 4th - 6th Jan. 2008

Diksha Mangla PGDM 2007-09

Manav Mahajan PGDM 2007-09

Abhijit Kishor Petkar PGDM 2007-09

Tarun Pal PGDM 2007-09

Ashish Rampuria PGDM 2007-09

Shubham Arora PGDSM-MIT04


Imperium Marquity - Sans Peril (MDI Gurgaon) 24th – 26th Nov. 2007

Jagnoor Singh PGDM 2007-09


We also take this opportunity to congratulate Shiddharth Natrarajan, Vijay Pillai, Jackson Rajan and Amrita Ramanathan from PGDM 2007-09 for having secured the 2nd position in the Western Region Round of Electron Quiz by NPC held on 10th October 2007. Wish you guys all the very best for the National Round.

Hearty congratulations to Pratyusha Pallavi, Charan Puneet Singh, Sarvanan R, Kulpreet Kaur, Ateet Bansal and Rahul M from PGDM 2007-09 for having stood 4th (among 9 other qualifying teams from top B-schools in India) at the Tata Board Room event organized by IIMB from 12th-14th October 2007.

Looking forward to the upcoming events while SPites gear up to bring more laurels home!

Guest Lecture by Mr. Ramesh Damani

A guest lecture was organized by the Eco Forum on the 19th of November 2007. The eminent speaker invited for the lecture was Mr. Ramesh S. Damani, member of the Bombay Stock Exchange Limited and a broker for over 16 years. Mr. Damani is also a well known host of the TV show, “Dalals of Wall Street” on CNBC TV 18 and a frequent commentator on financial issues on CNBC and NDTV news. The topic for the guest lecture was - “THE BULL RUN” The Stock market boom – Is it real???

Mr. Ramesh Damani commenced the lecture by highlighting the major bull runs over past century. He spoke about the dynamics behind a bull run and the dimensions attached to it viz. price and time. He also gave some basic rules for novice investors such as invest early, think long-term and hold on to your investments. Towards the end, a short question and answer session was held during which questions related to future trends of the stock market, impact of population on growth rage and the impact of BRIC countries on the global economy was discussed.

Overall, the event was an enriching experience for all the participants who came away with a better understanding of complex financial issues. We look forward to more such interesting lectures organized by the Eco Forum, who deserve kudos for a job well done.